Fender Ensenada Factory

That is basically where Fender started. Circa 1959. Fullerton, California.

My friends at Cosmo Music sent me a video about their recent tour to the Fender Ensenada factory in Mexico. They produce about 500 guitars a day from that plant. Quite a lot has changed in terms of the production of these instruments.

I would hazard a guess that a 1959 Fender Strat holds a bit more value though.