“We want to continue to be the most relevant, we want to be the most played and we want to be the most loved guitar brand again.”

James Curleigh and his new leadership team have a lot of work ahead of them to achieve that vision.

When you build poor quality instruments and charge a lot of money for them don’t be surprised if guitarists shop elsewhere.

I wish Gibson well. A guitar that I have held for over 40 years now is a 1976 Gibson Les Paul and it is a guitar that I will keep until I leave this planet.

Here is an interview with James Curleigh from NAMM 2019 and the changes that he is hoping to make to the company to restore the Gibson brand.