The Four Horseman
Scott Galloway is a Clinical Professor of Marketing at NYU Stern School of Business where he teaches Brand Strategy and Digital Marketing to second-year MBA students and is the author of the Digital IQ Index, a global ranking of prestige brands’ digital competence. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” (Poets & Quants). Professor Galloway is also the founder of several firms including: L2, a subscription business intelligence firm serving prestige brands; Red EnvelopeÂ [looks like they are now out of business], an e-commerce firm (2007, $100mm revs.); and Prophet, a global brand strategy consultancy with 250+ professionals.
He can also tear through 90 slides in 900 seconds. I caught his most recent presentation at DLD15: The Four Horsemen — Amazon/Apple/Facebook & Google — Who Wins/Loses.
He made a number of predictions including:
- Amazon will not make it as a pure play retailer
- The future of retail is multi-channel
- Facebook pulled the biggest bait and switch in history
- Google is facing stronger competition in search
- Apple will become the first trillion dollar company
He also shared a heat map which attempts to associate socioeconomic status with mobile operating systems.
Scott literally tore through his presentation without barely taking a breath. I won’t give him too many points on the quality of his public speaking skills however his content was fascinating to watch.