Tag Archive for: David McQuillen

The Face of Suffering


He looks friendly enough this David McQuillen guy, doesn’t he?

Don’t be misled however. This man is the evil mastermind behind all of my recent suffering.

I had been suffering for many years from TTBS (Turbo Trainer Boredom Syndrome). For a little while, Coach Troy offered a bit of relief. But honestly, I found it hard to get on the bike for more than 40 minutes or so watching a guy with a stopwatch countdown intervals with a bunch of other TTBS sufferers in the room.

Coach Troy videos were, in a word, boring.

Spinning indoors during Canadian winters is, in a word, boring.

Boring, boring.

And then, I found a cure. I don’t remember how. I must have come across the Sufferfest on a cycling blog. Maybe Fat Cyclist. Or maybe just about everywhere I hang out online to spend time with other sufferers.

Yes. The word was out. The Sufferfest was in. In for pain. In for misery. In for agony.

I ordered my first set of training videos from The Minions Sufferlandrian Ministry of Support and Floggings in November of 2014.

The videos included:

  • Angels
  • Extra Shot
  • Fight Club
  • Revolver
  • The Hunted
  • The Long Scream
  • Rubber Glove

Oh my. I had never encountered such challenging workouts. I mean they were off the scale. Two years later, I rode the Tour of Sufferlandria and it almost killed me. I survived the nine stages but only just barely.

On January 9th, David had sent me a note to let me know about his new secret weapon, the Sufferlandrian Training Centre App. The app interacts with the bike to provide real-time feedback on hitting performance targets.

I signed up and I was issued my Passport on January 12th.

Since then, I have been suffering 5 days a week. High intensity. Low volume.

This is an interesting article on how David started his business. Wonderful to see him bring together his passion, his proficiency and the ability to build a great business.

I decided to learn how to properly put together videos and music, license content, set-up a website and start selling online. Now, keep in mind that at this time, my career was in banking, so it really was just a little hobby for me. I never expected it to become the world leader in cycling training videos.

Pain. Misery. Agony.



The Way Out



Another morning behind bars.

Handlebars, that is.

At this time of year, I spin indoors. Five or more spin sessions a week.

I’d rather be outside riding but such is life in this part of Canada. Winter tends to limit the use of a road bike outdoors.

Over the years, I have used a lot of support tools for spinning. They were, however, fairly static things. Run a video and pace along.

Something to endure.

All of that changed for me on January 9th.

David McQuillen, founder of The Sufferfest, had sent me the News From Sufferlandria, a newsletter that is really just about suffering. But buried deep within the newsletter was this little nugget:

Pssssst. Our new app is out. It’s a secret – we’re not talking about it until Monday. But we’re telling you right here, right now. Find out more and get a 7 day free trial…

Shut up! A new app? Must check it out now.

And I did.

The minions at The Sufferfest outdid themselves. This app is total suffering.

All 27 videos can be streamed to a compatible device. I use an iPad Pro. The videos can be cached and watched offline as well. Handy for me being out in the country where high-speed Internet is more of an aspiration than a reality.

The app can link to Bluetooth and ANT+ heart rate monitors, power meters and cadence sensors. This allows for interactive training sessions where you can train with specific performance targets.

There is also a Sufferlandrian Passport which keeps track of all the suffering. Every workout can be recorded.

This is a wonderful resource for riders and it is a subscription for only $10 a month.

Fair warning though. These videos are challenging.

Couchlandrians will not enjoy these workouts. They prefer couches. And donuts. Lots of donuts.

Those who love to ride will appreciate the challenge.

It makes indoor riding, dare I say it, almost fun.