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2015 Internet Trends

MaryMeeker

20 years. Mary Meeker’s annual Internet Trends report has been produced twenty times. Hard to believe.

Mary Meeker is a partner at Kleiner Perkins Caufield and Byers. She presented her 2015 report at the Code Conference yesterday.

Some of the highlights?

2.8 billion Internet users globally and 2.1 billion smartphone users.

Mobile continues to be a compelling platform for advertising and monetization. More so than print. We are spending far less time with print media than with radio, TV, Internet or Mobile.

Consumers expect to get what they want when they want it. Digital disruption will impact all businesses. And consumers are voting by choosing to use products and services that provide convenience.

We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms. User-generated / curated / shared content continues to rise, ranging from pins on Pinterest to videos on Snapchat and Facebook. Business processes continue to be re-imagined, led by companies aiming to make data more useful and services more efficient. Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations. As connectivity and commerce continue to rise, we have witnessed broad impacts on consumer expectations, which in turn can alter work for many, to a form of work that can be flexible and supplemental.

You can get the full report here.