The folks at Fender told me about a new series that they are producing called the American Performer. They really covered the bases in terms of marketing on the web. There is coverage everywhere on this product launch.
From Fender’s news release:
Handcrafted in Corona, Calif., the American Performer Series elevates the standards of performance-grade instruments for artists, making delivery seamless on stage, so players can focus on their art and sharing that in its finest form. Featuring 98 SKUs, the American Performer Series brings the Jazzmaster, Mustang and Mustang Bass into the US-made line in the $1,099.99 – $1,199.99 price range. After listening to direct feedback from artists, product developments focused on creating solutions for performers. New features include: Yosemite™ pickups officially introduced for this line; patent-pending DoubleTap™ humbucking pickups; ClassicGear™ tuning machines; special circuitry and enhanced electronics; a 70s style logo in silver on all models; an oversized ‘70s headstock on Stratocaster models, as well as five brand-new gloss colors and two satin finishes.
Guitar Center put up a video covering the American Performer Tele.
The Strat, pictured above, is my favourite given the limited colour choices for that model. That said, I am not a particular fan of the 1970s style headstock. These are not custom shop instruments mind you. You buy them off the rack as is for a reasonable price. Nice to see them being made in California.
You can take a look at the series on the Fender storefront here.