Watching. Always Watching.

I received the following email this morning:

On Wed, Nov 1, 2017 at 3:16 AM, The Team at Zwift wrote:

Hey Richard,

You made it out of the jungle. Nice work!

Did you enjoy the ancient ruins? Did you see the sloth? You”™re among the first 12k Zwifters to explore the Jungle Expansion. We”™re happy you had a chance to try it.

Cool. The team at Zwift reached out to me. At first glance, it all seemed so human. Personalized. With some context and a few questions thrown in for good measure.

And then it dawned on me. This was machine generated.

I know. So what? What difference does it make that a machine sent this out?

In the digital domain, it is becoming more difficult to determine what is, or is not, human. And, for that matter, whether the source is genuine or not genuine.

Technically, the email should have been worded this way:

On Wed, Nov 1, 2017 at 3:16 AM, Zwift Artificial Intelligence Self-Learning Algorithm Machine generated:

Notice to Zwift Rider Richard Cleaver:

Zwift Mayan Jungle Ride completed at 6:01am, Saturday, October 28th, 2017.

Please complete an online survey of your ride experience. There are 12,000 Zwifters receiving this invitation to participate.

And remember, the Zwift AI Self-Learning Algorithm Machine records everything you are doing. It is watching you. It is always watching you.

Okay. A bit dark perhaps.

I’m still happy that the team at Zwift reached out to me. I love their service. Even if the email was automatically generated by a machine!

It’s the thought that counts right?

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