The following clip is an excerpt from The Pirates of Silicon Valley. It highlights how Microsoft conducted business back in the good old days.
A lot has changed since then.
First, Microsoft is a dead stick company. Unable to effectively innovate or grow the business, it clings to its old monopoly model of imposing a tax on PCs. A tax that is called Windows and, more often than not, Office. In terms of the next wave of computing, Microsoft is simply not a material factor. Microsoft does not lead or drive the market. Other competitors have moved in.
What is interesting is that the same techniques Microsoft used in the 1980s to dominate the PC industry is now being used by Google to dominate the 2010s. Google is playing hardball with its competitors and Google is winning.
When Schmidt joined the board of Apple in 2006, he made the following statement:
“Apple is one of the companies in the world that I most admire,”? said Eric Schmidt. “I’m really looking forward to working with Steve and Apple”™s board to help with all of the amazing things Apple is doing.”?
Or was there a different motive?
Google”™s VP of Engineering, Vic Gundotra made a particularly arrogant statement about why Google created Android:
If we did not act, we faced a draconian future. Where one man, one company, one carrier was the future.
Uh, huh. Conveniently forgetting to mention that Google had acquired Android in 2005. Before the iPhone. Before the Apps store. And conveniently forgetting to mention that Eric Schmidt was following the teachings of Sun Tzu’s Art of War:
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.