Leave No Doubt

A friend passed this along to me at work. A powerful message.

In the world of sports, it’s not uncommon for athletes or teams to focus on a phrase or a few key words that drive them to perform their best. For the Canadian men’s hockey team, those words were: Leave no doubt.

Team Canada had plenty of motivation to win Olympic gold Sunday in front of a hockey-mad host nation in Vancouver, but just in case they needed some extra inspiration, they found it on the wall of their dressing room at Canada Hockey Place.

Below is the English version of the credo that adorned the wall. It was written by Canadian head coach Mike Babcock with help from a friend from their Saskatoon days, Rick Larsen. He runs the Chicago advertising firm Leo Burnett.

* That this is our game.
* That this is our time.
* That 14 days in February will be 2 weeks for the ages.
* That every day counts.
* That every meeting matters.
* That every practice makes a difference.
* That each one of us will rise to every occasion.
* That this isn’t about us, it’s about our country.
* That we know 33 million Canadians will attend every game.
* That home ice is an advantage.
* That nothing can distract us.
* That nothing will stop us.
* That our determination will define us.
* That we are built to win.
* That we are a team of character.
* That we are a team of destiny.
* So let the world be warned on February 28, 2010, we will …

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