Modern Warfare 2
Call of Duty is a video game franchise. There are six titles. And Activision Blizzard has sold over 55 million units. Total revenue from the franchise? Over 3 billion dollars.
Modern Warfare 2 broke recent entertainment launch records by taking in over half a billion dollars in its first five days.
According to Activision Blizzard CEO Robert Kotick:
“If you consider the number of hours our audiences are engaged in playing Call of Duty games, it is likely to be one of the most viewed of all entertainment experiences in modern history.”
That is a seriously insane amount of money for any media launch but you have to hand it to Activision and Infinity Ward, they have produced a product worthy of their profits in my opinion.