https://www.richardcleaver.com/wp-content/uploads/2015/02/rcdotcomlogo.png 0 0 Richard Cleaver https://www.richardcleaver.com/wp-content/uploads/2015/02/rcdotcomlogo.png Richard Cleaver2009-10-28 17:56:002009-10-28 17:56:00Recently on Twitter
Recently on Twitter
- Malcolm Gladwell is the keynote speaker this morning. He starts in a few minutes. Should be interesting. #
- Gladwell is now up. Hair is very strange. #
- Gladwell's lessons for transformation are many. #
- Lesson 1: revolutionary change can be rapid. Transformation can happen now. #
- Lesson 2: transformation begins with an act of reframing. #
- An example of reframing: the iPod. From a technology gadget to a simple, easy to use fashion statement. #
- Lesson 3: most important power is social power. Transformation occurs through social power. #
- Example of social power: laptop purchase. We rely on our network to help us make purchase decisions. #
- Gladwell is closing now with a story from the second world war. Shipping being destroyed by Germans off US east coast. #
- US put together the tenth fleet to transform a big problem — loss of ships during 2nd world war. #
I would love to see him speak. I have read his books, and while they are not filled with deep business insight, they are a fun read.
I learned that over 10,000 hours.