Microsoft plans to go head-to-head with Apple on the portable music device market. It was but a few short years ago that some folks at Microsoft told me that they would never enter such a market.
“This is not a six-month initiative, where somehow in six months we will have captured the marketplace,” Microsoft Entertainment & Devices Division President Robbie Bach said Thursday. “This will be a four-, five-, six-year investment horizon.”
Funny how Bach used the word “investment”.
From a recent InformationWeek story:
Trying to persuade analysts to trust Microsoft as it sinks billions into new “high growth” projects like Zune and its expanding unified communications and business intelligence software lines, Ballmer argued that the company won’t repeat its Vista mistakes.
And the stock remains stagnant.
Zune. I wonder where that name came from…