Casino Rama and The Apprentice

We watched The Apprentice last night. I’m not sure why. But there it is. A family tradition of sorts. A frenzy of emotions occur whenever the infamous boardroom scene begins. Who will be fired this time? There are obvious candidates and yet there is no real substance to Trump’s performance management. He fires people on a whim. I guess that is part of the attraction of the show.

At the end of the show, the recently terminated folks hitch a taxi ride to some unknown destination. We were watching the show on Global TV. And I noticed that the yellow cab had a Casino Rama advertisement. “That’s funny. Why would someone advertise Casino Rama in New York City?” I thought.

So I switched the channel to the NBC affiliate and, lo and behold, the same taxi had a different sign. Global inserted their own ad on the yellow cab in post production. Digitized manipulation.

Why would anyone do that? Is there no end to brand promotion?

Yellow Cab

6 replies
  1. Rod
    Rod says:

    OH is there no end at all??? LOL i really did laugh at this one 🙂

    by the way – have you seen the latest way to blog? – by phone – phonebloz.com will take a 15 second recording and post it to your blog in under 2 minutes – I’m messing with it for a class I’m teaching in NB in May – http://www.bbc-sc202.com (using WP2.02, K2 and some enhancements…)

    peace out

    Reply
  2. Richard Cleaver
    Richard Cleaver says:

    Hi Gavin,

    A couple of my friends thought it was funny that I placed my domain name, “richardcleaver.com”, on the yellow taxi cab in the above picture.

    My humble attempt at putting my own product placement in advertising. The humour is a bit subtle.

    🙂

    Thanks for dropping by the blog.

    Richard

    Reply
  3. Ian Evans
    Ian Evans says:

    Just found this blog entry after Googling apprentice and casino rama.

    These virtual ads are apparently a big thing for Global TV. According to an article I read they’ve digitally inserted Tylenol and Old El Paso products into scenes of Will & Grace. In Apprentice: Martha Stewart they digitally inserted a Caramilk bar next to Martha’s computer and another into a contestant’s purse.

    It’s a creepy trend. It’s one thing if the producer strikes a deal to have a Coke bottle actually lying around, but for another network to go ahead and put it in post. Still, Global’s splitting the revenue with the U.S. producers, so I guess they really don’t care about art.

    Reply

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