Descartes was concerned about deception. For example, when we dream, we think that we see things, but we are wrong. Therefore, we cannot ever trust our senses: the external world might all be a dream.
Marathon Ventures is not concerned about deception. For example, when we watch television programming, we think that we see things, but we are right. Therefore, we can always trust our senses: television is real. Vide ergo sum. I see therefore I am.
Need to advertise something? Just throw it in the image. And it is real. The before and after images below are not deceptive. Subtle perhaps. Maybe even subliminal. They show exactly what the programmers want shown. Product placement as a substitute for entertainment. Full story here.