Recently on Twitter

• Malcolm Gladwell is the keynote speaker this morning. He starts in a few minutes. Should be interesting. #
• Gladwell is now up. Hair is very strange. #
• Gladwell's lessons for transformation are many. #
• Lesson 1: revolutionary change can be rapid. Transformation can happen now. #
• Lesson 2: transformation begins with an act of reframing. #
• An example of reframing: the iPod. From a technology gadget to a simple, easy to use fashion statement. #
• Lesson 3: most important power is social power. Transformation occurs through social power. #
• Example of social power: laptop purchase. We rely on our network to help us make purchase decisions. #
• Gladwell is closing now with a story from the second world war. Shipping being destroyed by Germans off US east coast. #
• US put together the tenth fleet to transform a big problem — loss of ships during 2nd world war. #

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